Will IAB Propel Vast 4.0 Into Mass Adoption?

Will mass deployment of VAST 4.0 edge us closer to broadcast standards? Is this the ‘quantum leap’ we’ve been waiting for? Will the complexities crippling video disappear? And are we on the way to an improved eco-system? Almost every ad techie or data scientist shares a multitude of horror stories about video tags implementation and operation. … Continued

What Happened at Video Advertising Trends 2017 Conference?

Insights from a vibrant video tech scene in Tel Aviv

This week our team at Cedato attended Video Trends 2017 in downtown Tel Aviv. Being a video technology hub, there was an impressive turn-out of young and mature video tech platforms, which almost felt like a post-Dmexco meetup. Our very own Dvir Doron, CMO, Cedato shared his 2017 industry predictions and insights with some 300 … Continued