Is it possible to smoothly transition from Flash to HTML5?

See here a lead-up to IAB’s technical recommendations.  July 2017… the D-day for the total elimination of Flash recommended by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is riddled with stability, performance and power consumption issues. Already dropped in mobile, … Continued

Amazon’s move to header bidding and the challenges it brings with it

MediaPost, December 8, 2016 – Amazon’s recent move to server-to-server header bidding signals a next step in the evolution of the technology migrating to the server side, versus placing tags on Web pages. But what does header bidding mean for video advertising? what are the challenges of video header bidding? and where can we find … Continued

Takeaways from VideoNuze Shift 2016

“One of the key takeaways from this year’s summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private marketplaces, open RTB where appropriate, and new programmatic strategies such as video header bidding,” Will Richmond, Publisher, Editor, VideoNuze.  … Continued