MartechAdvisor, Jan 17, 2017 Ron Dick, Cedato’s CEO shares some tips to establish growth in startups New marketing technology companies seem to be born everyday, and no wonder. The marketing industry is ripe for innovation, as digital advertising is expected to finally overtake television as the top destination for brand spending. With more and more … Continued
Month: January 2017
In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY! Transparency, or the lack of it, was abuzz across the media community, from marketers to publishers and consumers. Although transparency malpractices are creating chaos in … Continued
ExchangeWire, January 3, 2017 – For publishers, header bidding is revolutionizing the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret of first-generation programmatic. When an ad impression is auctioned, publishers seeking the best price typically have to request bids from … Continued
Inc Magazine, December 28, 2016 – Getting ahead in business and life is all about repeatedly doing the right things. Find out what Cedato CEO, Ron Dick’s secret is for staying on top of his game – on Inc. Magazine.