Cedato Marks a Phenomenal First Year with Remarkable Online Video Market Penetration

Cedato's disruptive media-agnostic SaaS-based approach is key to accelerated growth

New York, N.Y., September 13, 2016   – Cedato, which powers digital video transactions across any screen, is announcing its first business anniversary marked by outstanding business growth and market penetration. Cedato, an emerging leader in the programmatic video industry, powers over 15B video views each month across 1 million sites. Since its inception in the … Continued

Cedato Rolls Out Open Video API for Customizable Native Video Experiences

New framework provides innovative ways to increase reach, engagement and revenue for advertisers and publishers

New York, NY — June 9, 2016 — Cedato, which powers digital video transactions across any screen, is announcing today the launch of its Open Video API. The new API offers an easy programming interface for Cedato’s smart video player and a framework for rapidly developing native video advertising experiences, providing innovative ways to engage … Continued

VideoNuze: New CedatoX Private Video Marketplace Promises Simplicity and Revenue Lift

In a briefing, “Cedato’s CMO Dvir Doron told VideoNuze that the key benefits for CedatoX are simple setup and transactions along with proven revenue lift for participating publishers. Dvir highlighted that CedatoX addresses the pain point of video transactions being complicated for both sides to configure and maintain. With CedatoX, private transaction terms are set … Continued

Cedato Launches New Private Video Marketplace

Initial customers see substantial increase in revenue after using CedatoX

New York, May 10, 2016: Cedato, which powers digital video transactions across any screen, is announcing today the launch of its private video marketplace, CedatoX, opening up a wealth of new video opportunities for publishers, advertisers and ad platforms. CedatoX facilitates direct video ads supply and demand transactions between any two members. The platform eases … Continued

The Rise of the New Native Video

By Ron Dick, Founder and CEO, Cedato

  Read the Full article on the Huffington Post website It wasn’t long ago that users would scroll through videos, apps and social media on mobile (or other) devices, only to be confronted by pop-up ads that bounce around, or worse, take over a screen. Well, the age of chronic pop-ups is dying. Publishers and … Continued

Cedato & Google Lead a Video Panel at Adweek EU

Session to highlight new video marketing opportunities in cross-screen consumption

Cedato’s CEO Ron Dick will be addressing the Cross-Screen Video session at the Advertising Week Europe conference on Thursday April 21, in London.  Ron will focus on the shift from traditional consumption and how marketers can capitalize on various new video ad technologies bringing the cross device experience to life. He will be joined by … Continued

Cedato Optimizes Video Advertising with Infrastructure from SoftLayer, an IBM Company.

Cedato’s SoftLayer-based platform analyzes data generated by 6B video views each month, helping ad platforms and publishers lift revenue and enhance viewing experience

Read the full case study at SoftLayer’s website Setting the Stage If you enjoy spending your downtime watching video online—whether it’s to learn a new skill, catch up on the latest trends or chuckle at the latest cat meme—you’re not alone. In 2015, for the first time users in the US spent more of their online … Continued