Cedato Launches New Private Video Marketplace

Initial customers see substantial increase in revenue after using CedatoX

New York, May 10, 2016: Cedato, which powers digital video transactions across any screen, is announcing today the launch of its private video marketplace, CedatoX, opening up a wealth of new video opportunities for publishers, advertisers and ad platforms. CedatoX facilitates direct video ads supply and demand transactions between any two members. The platform eases … Continued

Cedato Announces Key Leadership Hires and the Opening of a New York Office

Management team bolstered to support company’s rapid growth

New York, January 18, 2016: Cedato, the leading provider of predictive modeling software for digital video, is pleased to announce three appointments to the positions of Chief Financial Officer, Chief Marketing and Business Development Officer and General Manager, North America, together with the opening of a New York office. Adi Vaxman, appointed as General Manager, … Continued

Cedato Joins the Interactive Advertising Bureau (IAB) as a General Member

Company will take an active role in the IAB TechLab, leading the industry’s digital video standardization efforts

Tel Aviv, December 1, 2015 – Cedato, the leading provider of predictive modeling software for digital video, today announced it has joined the Interactive Advertising Bureau (IAB) as a General Member. The move signifies Cedato’s active role in adapting the video industry’s core standards to the cross-screen age, leveraging the company’s unique domain expertise and … Continued

Cedato to Sponsor VideoNuze SHIFT//2015

The First Conference Laser-Focused on Programmatic Video and TV Advertising

Join us at the VideoNuze SHIFT//20015 event, an immersive new one-day conference which will bring together senior industry leaders and influencers. SHIFT//2015 is the first conference laser-focused on programmatic video &TV advertising, which eMarketer forecasts will account for almost $4 billion, or approximately 40%, of online video ad spending in 2016, up from just $190 … Continued

Cedato Launches Industry’s First Automated Video Yield Optimization as a Service, Eliminating the Complexity of Cross-Screen Online Video Advertising

Cedato is already optimizing over 5B monthly video views, enabling publishers and ad-platforms to access the $9.59B US Video market opportunity

Tel Aviv, October 27, 2015 – Cedato, the leading cross-screen video delivery and yield optimization provider, today announced the official launch of its suite of in-stream and in-place video solutions that streamline video ad delivery across any screen and placement, automatically and algorithmically optimizing yield and fill-rate of unlimited sources and campaigns. In an industry … Continued