5 advantages of Ad-tech on SaaS vs. revenue share

In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY! Transparency, or the lack of it, was abuzz across the media community, from marketers to publishers and consumers. Although transparency malpractices are creating chaos in … Continued

Is it possible to smoothly transition from Flash to HTML5?

See here a lead-up to IAB’s technical recommendations.  July 2017… the D-day for the total elimination of Flash recommended by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is riddled with stability, performance and power consumption issues. Already dropped in mobile, … Continued

Takeaways from VideoNuze Shift 2016

“One of the key takeaways from this year’s summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private marketplaces, open RTB where appropriate, and new programmatic strategies such as video header bidding,” Will Richmond, Publisher, Editor, VideoNuze.  … Continued

Will IAB Propel Vast 4.0 Into Mass Adoption?

Will mass deployment of VAST 4.0 edge us closer to broadcast standards? Is this the ‘quantum leap’ we’ve been waiting for? Will the complexities crippling video disappear? And are we on the way to an improved eco-system? Almost every ad techie or data scientist shares a multitude of horror stories about video tags implementation and operation. … Continued

What Happened at Video Advertising Trends 2017 Conference?

Insights from a vibrant video tech scene in Tel Aviv

This week our team at Cedato attended Video Trends 2017 in downtown Tel Aviv. Being a video technology hub, there was an impressive turn-out of young and mature video tech platforms, which almost felt like a post-Dmexco meetup. Our very own Dvir Doron, CMO, Cedato shared his 2017 industry predictions and insights with some 300 … Continued

5 Key Video Advertising Trends to Shape 2017

Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year

Next year video ad spend is forecasted to increase globally by over 20% (Zenith Optimedia). Although TV ad spend remains dominant, video is showing the fastest compounded annual growth rate out of all digital categories (including social), at least until 2020. To keep you up-to-date and ahead of the competition, we’re presenting five key video … Continued

Going, going, gone! Getting ready for the post-flash era

Flash is facing its last draw of the curtain. Once the de-facto standard for streaming video, running games, and delivering animation, it is finally being phased out.

Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled down the corridor to find out how … Continued

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

New changes will encourage mobile video consumption, enhance viewing experience and expand revenue opportunities

Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user initiation to start playing). To date, both Chrome … Continued

Post Dmexco insights

Trends, predictions and obsessions straight from the conference floor

Dmexco – the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. Our team at Cedato braved the media stampedes and pub crawls to … Continued

The Road to Dmexco – Part 3

Why aren’t all outstream video platforms equal?

What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue without creating custom content. Given the multiple opportunities for inventory, outstream video is … Continued

The Road to Dmexco – Part 2

What’s surprisingly missing at Dmexco this year? Hint – the rise of SaaS-based models in digital advertising Cedato’s “Road to Dmexco Series” reviews program highlights, trends and topics leading up to digital advertising’s main event. See below our second post in the series. In our last article in ‘The Road to Dmexco Series’ we focused … Continued

The Road to Dmexco – Part 1

Native video & header bidding to take center stage at Dmexco 2016 Cedato’s “Road to Dmexco Series” looks at program highlights, trends and topics leading up to digital advertising’s main event. Dmexco 2016 is boasting a top-notch lineup of speakers and events and there is a profusion of video advertising discussions. In our short road … Continued

Why is Header Bidding Failing Video Advertising?

Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Video viewers endure a hefty penalty these days just to watch a video; they need to persevere during lengthy loading times – prolonged for the purposes of loading the most valuable video advertisement – until they … Continued

Cedato Tops the List of Best Video Players for Monetization

AdNgin recently posted a deep comparative article covering the leading video platforms for monetization, placing Cedato on top of the list. “It’s best to think of Cedato as the video advertising and display sides of your website, all rolled into one package”. The article provides useful information about various monetization options and lists the important factors to … Continued

The Road to Programmatic Native Video

In the recent VideoNuze Ad Summit (June 14 2016), Cedato’s Ron Dick spoke about the realities and challenges facing programmatic and native video. Today we are sharing these valuable insights. Remember those days when programmatic and native video inhabited two separate sides of the planet? Well, technology is finally bridging the gap. Finally, we’re able … Continued

Cedato Dinner-Cruise Mixer – What a Blast!

The Cedato Cruise Mixer, staged across the banks of New York in a grand yacht, was hailed a huge success. Our guests enjoyed a fun, fabulous networking event to the sounds of a swinging jazz band, while cruising across the New York coastline. We were thrilled with the turnout and the opportunity to get together … Continued

VideoNuze Ad Summit – The Road Ahead for Programmatic Video and TV

The 6th annual VideoNuze Ad Summit, sponsored by Cedato was a huge success. CEO and founder Ron Dick shared his insights on The Road Ahead for Programmatic Video and TV and the big opportunities it entails. Ron reached out to over 450 industry leading participants during a panel session hosting AOL, Fox Networks and Placemedia. … Continued

Introducing Cedato’s Open Video API and Native Showcase

The Open Video API, combined with our unique hybrid video header bidding technology, creates new native video viewing experiences and draws the utmost value from every impression A couple of months ago we opened our smart video player for 3rd party development with a powerful programming interface. The new interface makes it possible to control … Continued