Cedato joins forces with IAB to help create ultimate video ad industry guide.

Hybrid Video Header Bidding features as innovative programmatic video technology in IAB guide. Cedato along with a select group of video advertising vendors collaborated with the IAB to create a practical up-to-date video advertising guide. The 2017 guide focuses on the video landscape and drills down into programmatic video, mobile and TV video and the … Continued

Cedato Expands Global Presence with the Opening of Berlin Office

PRWEB, SEPTEMBER 07, 2017 The video technology company now offering local support for growing European customer base Cedato, the leading programmatic operating system for video, today announces the opening of its new Berlin base of operations, launched to serve its increasing European customer base and in continuation of its strategic global expansion. This is the … Continued

Germany Is Market of Choice for Cedato, Expanding European Footprint with New Berlin Office

exchangewire.com, by Lindsay Rowntree, September 6th. Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was the market of choice to base the company’s European operations. … Continued

3 Surprising Ways Video Advertisers Can Beat the Ad-Blockers

OnlineVideo.net’s, BY BREE BROUWER AUGUST 27, 2017 Nowadays, it’s nearly impossible to find a video advertiser or marketer who’s unfamiliar with the growing problem of ad blockers. As of January 2017, advertising analytics company PageFair discovered 615 million devices employed some sort of ad blocker, with adblock usage having grown 30 percent over 2016. New technologies like anti-adblock killers have entered the … Continued

The WiR: Accenture Touts AI-Driven Programmatic Video, Google is Experimenting with VR Ads, ISBA Says Fox’s Takeover of Sky is ‘Threat to Advertisers’

  videoadnews.com, July 26. In this week’s Week in Review: Meetrics and SpotX are joining forces for video audience verification and attention data, YouTube is reportedly offering $3 refunds to advertisers over brand safety actions, and the ISBA has criticised Fox’s takeover of Sky as a ‘threat to advertisers’. To receive an update on the … Continued

Publishers Need a Tech Stack Built for Video: Q&A with Dvir Doron, Cedato

exchangewire.com, July 20, 2017 Out of the challenges publishers face, being technically prepared for the complexities video presents is at the top of the list for such a valuable revenue channel. Dvir Doron (pictured below), CMO, Cedato, speaks with ExchangeWire about the importance of tightly integrated technology and the advantages of video header bidding. ExchangeWire: … Continued

Cedato offers Video Tech Stack for Publishers

martchetoday.com, July 18, 2017 This is the first such package by the native video provider for mid-tier site and app publishers   Native video provider Cedato is out today with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps. This all-in-one stack contains features that the … Continued

Cedato Launches New Video Tech Stack For Publishers

  Adotas.com, / Martechadvisor.com, July 18, 2017 All-in-one video tech stack empowers publishers with out-of-the-box Video Header Bidding and streamlined video monetization. Cedato, a company offering a programmatic operating system for video, today announces the launch of its Cedato for Publishers video technology stack. The new platform is designed to give mid-sized publishers a simple way … Continued

Cedato Launches the New Programmatic Video Tech Stack for Publishers

 PRWeb, July 18, 2017.  All-in-one video tech stack empowers publishers with out-of-the-box Video Header Bidding and streamlined video monetization   Cedato, the leading programmatic operating system for video, today announces the launch of its Cedato for Publishers video technology stack. The new platform is designed to give mid-sized publishers a simple to implement, all in-one programmatic … Continued

10 Ways To Protect Advertisers From Growing Ad Fraud Problems

While fixing this problem isn’t likely to be simple, 10 Forbes Agency Council members talk about what can be done to protect advertisers. 1. Utilize Pre-Bid Data Solutions In Your DSP By leveraging pre-bid data segments through your demand-side platform (DSP), you can protect clients from ad fraud before they go live. This data is integrated from companies … Continued

The Future Of Advertising Is Nothing But SaaS

Forbes Agency Council guest post by Dvir Doron, CMO of Cedato, May 19th Advertising technology software has grown in recent years as networks, exchanges and analytics suites have brought targeting, automation and measurement superpowers to advertisers and publishers. But whereas venture investors poured money into ad tech just two short years ago, the outlook has turned … Continued

Cedato Wins 2017 Red Herring Top 100 Europe Award

The Annual List Recognizes Cedato’s Innovation in Advertising Technology TEL AVIV (PRWEB) MAY 09, 2017. Cedato, the leading programmatic operating system for video, has been chosen as a Red Herring Top 100 Europe Award Winner. Cedato’s SaaS-based programmatic video technology has been recognized for excellence in the advertising technology industry. The award recognizes the most … Continued

Follow The Dollars Toward Video Advertising’s Unstoppable Growth

Forbes Agency Council, May 9th, Dvir Doron, CMO of Cedato, has over 18 years of leadership experience in marketing, from start-ups to publicly traded global corporations. TV is still an unquestionable behemoth when it comes to advertising, but digital video has become the fastest growing medium, driving the overall digital spend to soon surpass U.S. … Continued

Don’t Put All Your Programmatic Video Eggs in One Basket

exchangewire.com, April 26, 2017. There are myriad opportunities for publishers to leverage the growth of video. However, warns Ron Dick (pictured below), CEO and founder, Cedato, video in 2017 looks markedly different from when publishers first started testing the medium. Writing exclusively for ExchangeWire, Dick explains how diversification and playing by your own rules are the keys to … Continued

Key Publisher Strategies for Operating in the Programmatic Video Landscape

Martechseries.com, April 26th, a guest post by Dvir Doron, CMO, Cedato. According to J.P Morgan programmatic video in the US alone is tipped to grow 12% in 2017 compared to 2016 and is growing faster than search. WHY IS PROGRAMMATIC VIDEO SO CONFUSING? Despite competition from Google and Facebook, the growth in mobile video and … Continued

Are You Using Your Header? How To Maximize Header Bidding

adotas.com, April 20th. Adotas caught up wth Dvir Doron, CMO of Cedato , to get his opinion about header bidding and how to maximize the process. Q: How is most of the market approaching header bidding? A: Header bidding–and video header bidding in particular–is more intricate than the market realizes. Many are exploring these intricate … Continued

Cedato Named Entrepreneurial Company of the Year by Frost & Sullivan

The Growth Partnership Company Recognizes Cedato’s Impact on the Global Video Advertising Industry TEL AVIV, April 4, 2017 – Cedato, the leading programmatic operating system for video, has been named Entrepreneurial Company of the Year in the Video Advertising Industry by growth partnership company Frost & Sullivan. The SaaS-based, cross-screen video advertising technology company has been … Continued

Cedato claims header bidding next big thing in programmatic

Faultline Online Reporter, March 23, 2017. Last week we made a bold prediction that the upfront market is approaching its inevitable collapse, and perhaps a testament to that is how a host of budding online ad tech start-ups are thriving. Faultline Online Reporter spoke to one such company called Cedato this week, an Israeli firm which … Continued