5 Tips for Growing Your Tech Startup

MartechAdvisor, Jan 17, 2017 Ron Dick, Cedato’s CEO shares some tips to establish growth in startups New marketing technology companies seem to be born everyday, and no wonder. The marketing industry is ripe for innovation, as digital advertising is expected to finally overtake television as the top destination for brand spending. With more and more … Continued

Is it possible to smoothly transition from Flash to HTML5?

See here a lead-up to IAB’s technical recommendations.  July 2017… the D-day for the total elimination of Flash recommended by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is riddled with stability, performance and power consumption issues. Already dropped in mobile, … Continued

Takeaways from VideoNuze Shift 2016

“One of the key takeaways from this year’s summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private marketplaces, open RTB where appropriate, and new programmatic strategies such as video header bidding,” Will Richmond, Publisher, Editor, VideoNuze.  … Continued

Will IAB Propel Vast 4.0 Into Mass Adoption?

Will mass deployment of VAST 4.0 edge us closer to broadcast standards? Is this the ‘quantum leap’ we’ve been waiting for? Will the complexities crippling video disappear? And are we on the way to an improved eco-system? Almost every ad techie or data scientist shares a multitude of horror stories about video tags implementation and operation. … Continued

Going, going, gone! Getting ready for the post-flash era

Flash is facing its last draw of the curtain. Once the de-facto standard for streaming video, running games, and delivering animation, it is finally being phased out.

Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled down the corridor to find out how … Continued

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

New changes will encourage mobile video consumption, enhance viewing experience and expand revenue opportunities

Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user initiation to start playing). To date, both Chrome … Continued

The Road to Dmexco – Part 3

Why aren’t all outstream video platforms equal?

What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue without creating custom content. Given the multiple opportunities for inventory, outstream video is … Continued

The Road to Dmexco – Part 1

Native video & header bidding to take center stage at Dmexco 2016 Cedato’s “Road to Dmexco Series” looks at program highlights, trends and topics leading up to digital advertising’s main event. Dmexco 2016 is boasting a top-notch lineup of speakers and events and there is a profusion of video advertising discussions. In our short road … Continued

Cedato Tops the List of Best Video Players for Monetization

AdNgin recently posted a deep comparative article covering the leading video platforms for monetization, placing Cedato on top of the list. “It’s best to think of Cedato as the video advertising and display sides of your website, all rolled into one package”. The article provides useful information about various monetization options and lists the important factors to … Continued