Amazon’s move to header bidding and the challenges it brings with it

MediaPost, December 8, 2016 – Amazon’s recent move to server-to-server header bidding signals a next step in the evolution of the technology migrating to the server side, versus placing tags on Web pages. But what does header bidding mean for video advertising? what are the challenges of video header bidding? and where can we find … Continued

Takeaways from VideoNuze Shift 2016

“One of the key takeaways from this year’s summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private marketplaces, open RTB where appropriate, and new programmatic strategies such as video header bidding,” Will Richmond, Publisher, Editor, VideoNuze.  … Continued

5 Key Video Advertising Trends to Shape 2017

Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year

Next year video ad spend is forecasted to increase globally by over 20% (Zenith Optimedia). Although TV ad spend remains dominant, video is showing the fastest compounded annual growth rate out of all digital categories (including social), at least until 2020. To keep you up-to-date and ahead of the competition, we’re presenting five key video … Continued

Post Dmexco insights

Trends, predictions and obsessions straight from the conference floor

Dmexco – the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. Our team at Cedato braved the media stampedes and pub crawls to … Continued

The Road to Dmexco – Part 3

Why aren’t all outstream video platforms equal?

What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue without creating custom content. Given the multiple opportunities for inventory, outstream video is … Continued

The Road to Dmexco – Part 1

Native video & header bidding to take center stage at Dmexco 2016 Cedato’s “Road to Dmexco Series” looks at program highlights, trends and topics leading up to digital advertising’s main event. Dmexco 2016 is boasting a top-notch lineup of speakers and events and there is a profusion of video advertising discussions. In our short road … Continued

Why is Header Bidding Failing Video Advertising?

Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Video viewers endure a hefty penalty these days just to watch a video; they need to persevere during lengthy loading times – prolonged for the purposes of loading the most valuable video advertisement – until they … Continued

The Road to Programmatic Native Video

In the recent VideoNuze Ad Summit (June 14 2016), Cedato’s Ron Dick spoke about the realities and challenges facing programmatic and native video. Today we are sharing these valuable insights. Remember those days when programmatic and native video inhabited two separate sides of the planet? Well, technology is finally bridging the gap. Finally, we’re able … Continued

Introducing Cedato’s Open Video API and Native Showcase

The Open Video API, combined with our unique hybrid video header bidding technology, creates new native video viewing experiences and draws the utmost value from every impression A couple of months ago we opened our smart video player for 3rd party development with a powerful programming interface. The new interface makes it possible to control … Continued