Post Dmexco insights

Trends, predictions and obsessions straight from the conference floor

Dmexco – the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. Our team at Cedato braved the media stampedes and pub crawls to … Continued

The Road to Dmexco – Part 3

Why aren’t all outstream video platforms equal?

What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue without creating custom content. Given the multiple opportunities for inventory, outstream video is … Continued

Introducing Cedato’s Open Video API and Native Showcase

The Open Video API, combined with our unique hybrid video header bidding technology, creates new native video viewing experiences and draws the utmost value from every impression A couple of months ago we opened our smart video player for 3rd party development with a powerful programming interface. The new interface makes it possible to control … Continued