Post Dmexco insights

Trends, predictions and obsessions straight from the conference floor

Dmexco – the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. Our team at Cedato braved the media stampedes and pub crawls to … Continued

The Road to Dmexco – Part 1

Native video & header bidding to take center stage at Dmexco 2016 Cedato’s “Road to Dmexco Series” looks at program highlights, trends and topics leading up to digital advertising’s main event. Dmexco 2016 is boasting a top-notch lineup of speakers and events and there is a profusion of video advertising discussions. In our short road … Continued

Cedato Tops the List of Best Video Players for Monetization

AdNgin recently posted a deep comparative article covering the leading video platforms for monetization, placing Cedato on top of the list. “It’s best to think of Cedato as the video advertising and display sides of your website, all rolled into one package”. The article provides useful information about various monetization options and lists the important factors to … Continued