Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

New changes will encourage mobile video consumption, enhance viewing experience and expand revenue opportunities

Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user initiation to start playing). To date, both Chrome … Continued

Introducing Cedato’s Open Video API and Native Showcase

The Open Video API, combined with our unique hybrid video header bidding technology, creates new native video viewing experiences and draws the utmost value from every impression A couple of months ago we opened our smart video player for 3rd party development with a powerful programming interface. The new interface makes it possible to control … Continued

VideoNuze: New CedatoX Private Video Marketplace Promises Simplicity and Revenue Lift

In a briefing, “Cedato’s CMO Dvir Doron told VideoNuze that the key benefits for CedatoX are simple setup and transactions along with proven revenue lift for participating publishers. Dvir highlighted that CedatoX addresses the pain point of video transactions being complicated for both sides to configure and maintain. With CedatoX, private transaction terms are set … Continued