5 Key Video Advertising Trends to Shape 2017

Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year

Next year video ad spend is forecasted to increase globally by over 20% (Zenith Optimedia). Although TV ad spend remains dominant, video is showing the fastest compounded annual growth rate out of all digital categories (including social), at least until 2020. To keep you up-to-date and ahead of the competition, we’re presenting five key video … Continued

The Road to Dmexco – Part 3

Why aren’t all outstream video platforms equal?

What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue without creating custom content. Given the multiple opportunities for inventory, outstream video is … Continued

The Road to Dmexco – Part 1

Native video & header bidding to take center stage at Dmexco 2016 Cedato’s “Road to Dmexco Series” looks at program highlights, trends and topics leading up to digital advertising’s main event. Dmexco 2016 is boasting a top-notch lineup of speakers and events and there is a profusion of video advertising discussions. In our short road … Continued

The Road to Programmatic Native Video

In the recent VideoNuze Ad Summit (June 14 2016), Cedato’s Ron Dick spoke about the realities and challenges facing programmatic and native video. Today we are sharing these valuable insights. Remember those days when programmatic and native video inhabited two separate sides of the planet? Well, technology is finally bridging the gap. Finally, we’re able … Continued

Introducing Cedato’s Open Video API and Native Showcase

The Open Video API, combined with our unique hybrid video header bidding technology, creates new native video viewing experiences and draws the utmost value from every impression A couple of months ago we opened our smart video player for 3rd party development with a powerful programming interface. The new interface makes it possible to control … Continued