5 advantages of Ad-tech on SaaS vs. revenue share

In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY! Transparency, or the lack of it, was abuzz across the media community, from marketers to publishers and consumers. Although transparency malpractices are creating chaos in … Continued

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

New changes will encourage mobile video consumption, enhance viewing experience and expand revenue opportunities

Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user initiation to start playing). To date, both Chrome … Continued