Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

New changes will encourage mobile video consumption, enhance viewing experience and expand revenue opportunities

Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user initiation to start playing). To date, both Chrome … Continued

The Road to Dmexco – Part 3

Why aren’t all outstream video platforms equal?

What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue without creating custom content. Given the multiple opportunities for inventory, outstream video is … Continued