5 advantages of Ad-tech on SaaS vs. revenue share

In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY! Transparency, or the lack of it, was abuzz across the media community, from marketers to publishers and consumers. Although transparency malpractices are creating chaos in … Continued

5 Key Video Advertising Trends to Shape 2017

Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year

Next year video ad spend is forecasted to increase globally by over 20% (Zenith Optimedia). Although TV ad spend remains dominant, video is showing the fastest compounded annual growth rate out of all digital categories (including social), at least until 2020. To keep you up-to-date and ahead of the competition, we’re presenting five key video … Continued

The Road to Dmexco – Part 2

What’s surprisingly missing at Dmexco this year? Hint – the rise of SaaS-based models in digital advertising Cedato’s “Road to Dmexco Series” reviews program highlights, trends and topics leading up to digital advertising’s main event. See below our second post in the series. In our last article in ‘The Road to Dmexco Series’ we focused … Continued