Is it possible to smoothly transition from Flash to HTML5?

See here a lead-up to IAB’s technical recommendations.  July 2017… the D-day for the total elimination of Flash recommended by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is riddled with stability, performance and power consumption issues. Already dropped in mobile, … Continued

Amazon’s move to header bidding and the challenges it brings with it

MediaPost, December 8, 2016 – Amazon’s recent move to server-to-server header bidding signals a next step in the evolution of the technology migrating to the server side, versus placing tags on Web pages. But what does header bidding mean for video advertising? what are the challenges of video header bidding? and where can we find … Continued

Takeaways from VideoNuze Shift 2016

“One of the key takeaways from this year’s summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private marketplaces, open RTB where appropriate, and new programmatic strategies such as video header bidding,” Will Richmond, Publisher, Editor, VideoNuze.  … Continued

5 Key Video Advertising Trends to Shape 2017

Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year

Next year video ad spend is forecasted to increase globally by over 20% (Zenith Optimedia). Although TV ad spend remains dominant, video is showing the fastest compounded annual growth rate out of all digital categories (including social), at least until 2020. To keep you up-to-date and ahead of the competition, we’re presenting five key video … Continued

Going, going, gone! Getting ready for the post-flash era

Flash is facing its last draw of the curtain. Once the de-facto standard for streaming video, running games, and delivering animation, it is finally being phased out.

Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled down the corridor to find out how … Continued

The Road to Dmexco – Part 1

Native video & header bidding to take center stage at Dmexco 2016 Cedato’s “Road to Dmexco Series” looks at program highlights, trends and topics leading up to digital advertising’s main event. Dmexco 2016 is boasting a top-notch lineup of speakers and events and there is a profusion of video advertising discussions. In our short road … Continued

Why is Header Bidding Failing Video Advertising?

Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Video viewers endure a hefty penalty these days just to watch a video; they need to persevere during lengthy loading times – prolonged for the purposes of loading the most valuable video advertisement – until they … Continued