5 advantages of Ad-tech on SaaS vs. revenue share

In a media announcement released in December, the ANA (Association of National Advertisers) declared that this year’s marketing word of the year, as chosen by its members, is… (drum roll)… TRANSPARENCY! Transparency, or the lack of it, was abuzz across the media community, from marketers to publishers and consumers. Although transparency malpractices are creating chaos in … Continued

5 Key Video Advertising Trends to Shape 2017

Video will remain the fastest growing segment of digital advertising. Cedato presents the key trends set to impact this massive industry in the coming year

Next year video ad spend is forecasted to increase globally by over 20% (Zenith Optimedia). Although TV ad spend remains dominant, video is showing the fastest compounded annual growth rate out of all digital categories (including social), at least until 2020. To keep you up-to-date and ahead of the competition, we’re presenting five key video … Continued

Going, going, gone! Getting ready for the post-flash era

Flash is facing its last draw of the curtain. Once the de-facto standard for streaming video, running games, and delivering animation, it is finally being phased out.

Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled down the corridor to find out how … Continued

Cedato welcomes new mobile video auto-play functionality on Android Chrome 53 and iOS 10 Safari

New changes will encourage mobile video consumption, enhance viewing experience and expand revenue opportunities

Recent tweaks in Google Chrome 53 on Android and the launch of iOS 10 and the updated Safari browser have ushered in some welcoming changes in mobile video. Both Chrome and Safari are now enabling silent mobile video autoplay (while video with sounds will still require user initiation to start playing). To date, both Chrome … Continued

Post Dmexco insights

Trends, predictions and obsessions straight from the conference floor

Dmexco – the Mecca of ad-tech, rose like the Phoenix and disappeared after two days of media and marketing madness. Over 50,000 executives, marketers and techies raided Cologne, Germany, to pitch, connect and discover the latest and greatest in digital marketing and advertising. Our team at Cedato braved the media stampedes and pub crawls to … Continued

The Road to Dmexco – Part 3

Why aren’t all outstream video platforms equal?

What has header bidding got to do with it? Outstream video advertising, known also as in-content or in-article, is trending heavily these days. Its popularity can be attributed to the seamless viewer experience, the contextual opportunity and its ability to generate revenue without creating custom content. Given the multiple opportunities for inventory, outstream video is … Continued

Cedato Marks a Phenomenal First Year with Remarkable Online Video Market Penetration

Cedato's disruptive media-agnostic SaaS-based approach is key to accelerated growth

New York, N.Y., September 13, 2016   – Cedato, which powers digital video transactions across any screen, is announcing its first business anniversary marked by outstanding business growth and market penetration. Cedato, an emerging leader in the programmatic video industry, powers over 15B video views each month across 1 million sites. Since its inception in the … Continued

The Road to Dmexco – Part 2

What’s surprisingly missing at Dmexco this year? Hint – the rise of SaaS-based models in digital advertising Cedato’s “Road to Dmexco Series” reviews program highlights, trends and topics leading up to digital advertising’s main event. See below our second post in the series. In our last article in ‘The Road to Dmexco Series’ we focused … Continued