Takeaways from VideoNuze Shift 2016

“One of the key takeaways from this year’s summit was the consensus around how complex the programmatic video landscape has become. Making the best of it requires a multi-tier approach, combining direct deals, smart use of private marketplaces, open RTB where appropriate, and new programmatic strategies such as video header bidding,” Will Richmond, Publisher, Editor, VideoNuze.  … Continued

The Road to Programmatic Native Video

In the recent VideoNuze Ad Summit (June 14 2016), Cedato’s Ron Dick spoke about the realities and challenges facing programmatic and native video. Today we are sharing these valuable insights. Remember those days when programmatic and native video inhabited two separate sides of the planet? Well, technology is finally bridging the gap. Finally, we’re able … Continued

VideoNuze Ad Summit – The Road Ahead for Programmatic Video and TV

The 6th annual VideoNuze Ad Summit, sponsored by Cedato was a huge success. CEO and founder Ron Dick shared his insights on The Road Ahead for Programmatic Video and TV and the big opportunities it entails. Ron reached out to over 450 industry leading participants during a panel session hosting AOL, Fox Networks and Placemedia. … Continued