Is it possible to smoothly transition from Flash to HTML5?

See here a lead-up to IAB’s technical recommendations.  July 2017… the D-day for the total elimination of Flash recommended by the IAB. The six months lead-up has been ear-marked as a critical phase-out period. Flash, the go-to-software for video and gaming content is riddled with stability, performance and power consumption issues. Already dropped in mobile, … Continued

Will IAB Propel Vast 4.0 Into Mass Adoption?

Will mass deployment of VAST 4.0 edge us closer to broadcast standards? Is this the ‘quantum leap’ we’ve been waiting for? Will the complexities crippling video disappear? And are we on the way to an improved eco-system? Almost every ad techie or data scientist shares a multitude of horror stories about video tags implementation and operation. … Continued

Going, going, gone! Getting ready for the post-flash era

Flash is facing its last draw of the curtain. Once the de-facto standard for streaming video, running games, and delivering animation, it is finally being phased out.

Chrome has been programmed to ignore Flash by the end of the year and Google is taking steps to unplug the Adobe player. Flash is being replaced with HTML5, a language that can run graphics without plug-ins and offer a safer, more efficient environment. At Cedato, we strolled down the corridor to find out how … Continued