Why is Header Bidding Failing Video Advertising?

Ron Dick, CEO, Cedato, discusses how marketers can overcome the pitfalls of video header bidding and increase customer engagement. Video viewers endure a hefty penalty these days just to watch a video; they need to persevere during lengthy loading times – prolonged for the purposes of loading the most valuable video advertisement – until they … Continued

The Road to Programmatic Native Video

In the recent VideoNuze Ad Summit (June 14 2016), Cedato’s Ron Dick spoke about the realities and challenges facing programmatic and native video. Today we are sharing these valuable insights. Remember those days when programmatic and native video inhabited two separate sides of the planet? Well, technology is finally bridging the gap. Finally, we’re able … Continued