This week our team at Cedato attended Video Trends 2017 in downtown Tel Aviv. Being a video technology hub, there was an impressive turn-out of young and mature video tech platforms, which almost felt like a post-Dmexco meetup.
Our very own Dvir Doron, CMO, Cedato shared his 2017 industry predictions and insights with some 300 attendees in the audience.
The panel session on 2017 video trends, which also included speakers from Playbuzz, Taboola, AppsFlyer and Limelight, sparked a lively discussion about personalization, programmatic video, the attention layer and scalability. The key takeaways focused on viewer experience, the complexity in video delivery and the need to rethink some of the ad-tech business models.
We learned that programmatic video is still in its infancy and that video header bidding could help solve a compromised customer experience as well as support publisher’s revenue growth. In an industry dominated by two giants, Google and Facebook, publishers need to leverage every possible video technology edge to push back the staggering pace of these media moguls, and reclaim their piece of the pie.
A SaaS-based model could work both ways for ad tech players as well as publishers and marketers. It could support video ad-tech companies seeking to avoid the ‘coopetition distribution trap’ and help publishers and marketers to eliminate technology barriers, boost brand safety and replace poor practices.
Overall, Video Trends 2017 was an eye-opener on insights and innovations impacting the market. It was also a visual reminder of the sheer size of the video ad tech industry in our local sphere.
Did you attend Video Trends 2017?
If so what were your thoughts on the discussion topics?