Cedato Video Header Bidding works in real time both on the server and client side without slowing page loads.
On the server side Cedato outsources the heavy lifting optimization process. It accounts for multiple data-points beyond price, to deliver the best results. The process captures the widest range of bidding sources and then sends the optimum results back to the client side for action.
On the client side Cedato video header bidding validates “last mile” video ad delivery by detecting potential VAST / VPAID errors and resolving them during the selection process.
By concurrently operating on the client and server sides, hybrid video header bidding addresses all the main shortcomings on one-sided processes to deliver the promise of programmatic video.
