As a company that grew up on Dmexco, we took our first “baby steps” at the s...
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GDPR is a blessing for programmatic targeting
The GDPR (General Data Protection Regulation) storm swept through the digital ad...
Read MoreGive ‘em a Choice: Advertisers Increase Video Ad KPIs by Putting Users in Control
Engaging users with “polite” video ads is a win-win - marketers and publishe...
Read MoreNew data shows: digital advertising continues its explosive growth
Digital advertising has undergone quite the transformation over the past d...
Read MoreProgrammatic Video Meets Connected TV
Over the past several years, we’ve all been paying close attention to th...
Read MoreGoodbye ad-blocking! Hello Google ad filtering.
On Thursday, Google launched its new Chrome ad-blocking feature. The new fi...
Read More1 of 5 US publishers is turning to hybrid header bidding
This week eMarketer released a new study showing the growing adoption of hybrid ...
Read MoreVideo Trends 2018, Israel – The Golden Path to Programmatic Video
Video Trends 2018, Israel This year’s Video Trends Conference in Tel Aviv was...
Read MoreWhat do video ad-tech industry influencers predict for 2018?
We spoke with several industry leaders to share their insights on trends that we...
Read MoreRendezvous with Industry Leaders – Lauren Fisher
Shares a publishers' perspective on what's next for programmatic video trends, w...
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