Tali Brousard-Shimer, Author at Cedato
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Cedato
  • Video Tech Stack
    • IntentView
    • Smart Player
    • Video Ad Server
    • Video Header Bidding
    • Yield Optimization
    • Outstream Formats
    • Private Video Marketplace
    • Self Serve UI & Open API
  • Marketplace
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Author: Tali Brousard-Shimer

Our Dmexco Journey

Sep 18, 2018 Publication
By Tali Brousard-Shimer on Sep 18, 2018
Posted on September 18, 2018September 18, 2018

As a company that grew up on Dmexco, we took our first “baby steps” at the s...

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GDPR is a blessing for programmatic targeting

Aug 1, 2018 publication
By Tali Brousard-Shimer on Aug 1, 2018
Posted on August 1, 2018October 18, 2018

The GDPR (General Data Protection Regulation) storm swept through the digital ad...

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Give ‘em a Choice: Advertisers Increase Video Ad KPIs by Putting Users in Control

Jul 10, 2018 publication
By Tali Brousard-Shimer on Jul 10, 2018
Posted on July 10, 2018October 18, 2018

Engaging users with “polite” video ads is a win-win - marketers and publishe...

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New data shows: digital advertising continues its explosive growth

Mar 29, 2018 publication
By Tali Brousard-Shimer on Mar 29, 2018
Posted on March 29, 2018October 18, 2018

Digital advertising has undergone quite the transformation over the past d...

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Programmatic Video Meets Connected TV

Mar 25, 2018 publication
By Tali Brousard-Shimer on Mar 25, 2018
Posted on March 25, 2018October 18, 2018

Over the past several years, we’ve all been paying close attention to th...

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Goodbye ad-blocking! Hello Google ad filtering.

Feb 21, 2018 publication
By Tali Brousard-Shimer on Feb 21, 2018
Posted on February 21, 2018October 18, 2018

On Thursday, Google launched its new Chrome ad-blocking feature. The new fi...

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1 of 5 US publishers is turning to hybrid header bidding

Feb 9, 2018 publication
By Tali Brousard-Shimer on Feb 9, 2018
Posted on February 9, 2018October 18, 2018

This week eMarketer released a new study showing the growing adoption of hybrid ...

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Video Trends 2018, Israel – The Golden Path to Programmatic Video

Dec 18, 2017 publication
By Tali Brousard-Shimer on Dec 18, 2017
Posted on December 18, 2017October 18, 2018

Video Trends 2018, Israel This year’s Video Trends Conference in Tel Aviv was...

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What do video ad-tech industry influencers predict for 2018?

Nov 27, 2017 publication
By Tali Brousard-Shimer on Nov 27, 2017
Posted on November 27, 2017October 18, 2018

We spoke with several industry leaders to share their insights on trends that we...

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Rendezvous with Industry Leaders – Lauren Fisher

Aug 28, 2017 Publication
By Tali Brousard-Shimer on Aug 28, 2017
Posted on August 28, 2017October 18, 2018

Shares a publishers' perspective on what's next for programmatic video trends, w...

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