Cedato contibutes to IAB’s ultimate video ad industry guide

Hybrid Video Header Bidding features as innovative programmatic video technology in IAB guide.

Cedato along with a select group of video advertising vendors collaborated with the IAB to create a practical up-to-date video advertising guide. The 2017 guide focuses on the video landscape and drills down into programmatic video, mobile and TV video and the technologies driving them.
It reviews header bidding in video and includes materials from Cedato’s Hybrid Video Header Bidding paper. Read more