Tel Aviv, December 1, 2015 – Cedato, the leading provider of predictive modeling software for digital video, today announced it has joined the Interactive Advertising Bureau (IAB) as a General Member.
The move signifies Cedato’s active role in adapting the video industry’s core standards to the cross-screen age, leveraging the company’s unique domain expertise and broad industry perspective.
“We are excited to join the IAB and are planning to take a highly active position in the IAB TechLab, committees and councils to help solve some of the burning issues in our industry”, said Ron Dick,
Cedato’s CEO. “I believe that as market leaders we have a responsibility to help set scalable standards for overcoming key video ecosystem shortcomings that result in excessive latency and poor viewing experience.”
About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.