New York, N.Y., September 13, 2016 – Cedato, which powers digital video transactions across any screen, is announcing its first business anniversary marked by outstanding business growth and market penetration. Cedato, an emerging leader in the programmatic video industry, powers over 15B video views each month across 1 million sites. Since its inception in the summer of 2015, Cedato secured over 100 customers and partners, increased its staff to 35 employees, and opened a new corporate office in New York to help establish its US presence.
With video exploding on every screen and device, viewers expect messages to match their content consumption experience. Cedato set out to transform the way video is delivered, viewed and monetized, with a vision of powering every digital video transaction. Cedato’s growth is fueled by the surging demand for video, and the unique challenges of running video programmatically across a myriad of screens, formats and devices.
In an industry dominated by complex media models, Cedato stands out with its simplicity, unique deep-learning algorithms, industry-leading performance and disruptive SaaS-based business model.
“I attribute our business growth to a strong team that is committed to developing the most innovative technology, and a disruptive business model that is transforming the video industry as we know it,” said Cedato CEO, Ron Dick. “The industry is growing fast, but is far from reaching its full potential. We enable publishers and marketers to eliminate technology barriers and replace poor practices while significantly lifting viewer engagement and business results.”
Cedato introduced a robust and scalable software platform that encompasses all the building blocks for running any type of video programmatically, at scale on any screen and content. The platform incorporates a smart video player powered by a proprietary video header bidding engine and predictive deep-learning algorithms that automatically boost engagement, supply and business results. It comes with an open native video API for creating custom Outstream units as well as a private video marketplace. The entire infrastructure operates on a SaaS-based business model, making Cedato’s offering appealing and relevant across the whole value chain.
Cedato is kicking off its second year at the dmexco 2016 digital marketing conference in Cologne, Germany, September 14 & 15.
Dvir Doron, Cedato’s CMO, will be speaking about the realities and trends in programmatic native video at the Startup Village (September 15th, 12:15pm).
