February 13th, 2017, MarTechAdvisor.com.  Dvir Doron, CMO at Cedato, shares his expertise on the video advertising ecosystem and discusses what goes into running new high-impact native outstream video to enhance viewer engagement. When he takes a break from martech, he likes listening to rock music, scifi and working out – “when I get time between work and life (I do have 3 adorable girls).”

1. Could you tell me a little about your background and how you came to be the CMO at Cedato?

Prior to Cedato, I carried entrepreneurial and senior marketing and business roles in video technology companies, where I gained experience, expertise and a deep understanding of the video advertising ecosystem. I had the privilege of working in the video ad-tech start-up scene in one of the world’s leading ‘startup nations’. Cedato’s founder and CEO, Ron Dick, is a seasoned Internet entrepreneur, and we came to know each other socially and professionally – helping each other with ideas and advice. When Ron founded Cedato, he called me up to help him build a new video operating system that would revolutionize how video is delivered, viewed and monetized – thinking big from the get go. I loved the bold approach and the rest is history.

2. What is the core marketing technology capability of Cedato that you bring to a marketer? Where does your product fit in vis-a-vis the customer life cycle?

Cedato is a new breed of video advertising software, an ‘operating system for video’, designed to run video programmatically across any screen and content, maximizing value and engagement. We provide all the building blocks for running new high-impact native outstream video in a way that enhances viewer engagement, primarily for top of funnel results.

Marketers see video primarily as a vehicle for branding – with the ability to tell a story via sight, sound and motion. Read More>>