New York, May 10, 2016: Cedato, which powers digital video transactions across any screen, is announcing today the launch of its private video marketplace, CedatoX, opening up a wealth of new video opportunities for publishers, advertisers and ad platforms. CedatoX facilitates direct video ads supply and demand transactions between any two members. The platform eases set-up, improves optimization and reduces associated deal configuration, as any member can offer either supply or demand to other members on their own terms and with a hassle-free server level connection on the Cedato platform.
Directly linked to Cedato-optimized video inventory, CedatoX operates as a private marketplace, open to Cedato seat members only. The technology enables supply and demand parties to discover new opportunities and generate more effective yield and fill rate. Benefits for CedatoX members include:
- Direct and private access for more supply/demand with an agreed revenue share, automatically managed and maintained by the Cedato platform.
- Simplified connectivity with less configuration headaches (such as macro definition).
- Improved optimization and minimized latency, enhancing viewing experience and performance by reducing client-side calls.
“We are excited to release the CedatoX marketplace, which is an important development and will help our customers advance their businesses,” said Cedato founder and CEO Ron Dick. “This is an important step that marks our fast growth as an operating system and infrastructure company for video.”
The platform, which has been operating in beta, already runs several billions of impressions monthly. Initial charter clients have seen significant revenue lift, upwards of 10 percent, as a result of using the marketplace.
“We were honored to be one of the first customers to try out CedatoX, and we are extremely pleased with the results. Working on this exciting private video marketplace helped Brightcom to improve our numbers and increase the overall performance on the same inventory,” said Etai Eitany, VP Video Advertising at Brightcom (previously YBrant Digital).
Cedato powers digital video transactions. We create predictive infrastructure video software that enables native video to run on any screen and placement, enhancing value and viewing experience. Cedato’s technology and private marketplace power 10 billion video views per month across a million sites, helping some of the industry’s leading publishers and advertisers automatically lift engagement, supply and business results. Founded in 2015, Cedato is based in New York and Tel Aviv. For more information visit www.cedato.com or follow us on Twitter at @CedatoTech