Powering Video Transactions

Cedato created an open Video Operating System that delivers unique native video across any screen and content, using a disruptive SaaS-based model. We enable publishers and marketers to transform viewing experience across mobile, web and connected TV, lifting engagement, supply and business results. Our predictive programmatic software and private marketplace power 15 Billion video views across 1 Million sites every month.

Why Cedato?

Automated yield optimization that delivers superior results

Syndication and automated algorithmic yield and fill-rate optimization of unlimited number of VAST/VPAID campaigns and supply sources, with effective fulfillment from all major platforms delivering superior lift in results.

Unified cross-device video technology

Unified player technology supporting both HTML5 and Flash for delivering streamlined, high-quality and consistent video experience across any screen, browser, device and platform.

Incremental inventory

Quickly and easily create massive incremental video inventory from existing non-video supply on desktop and mobile, generating substantial uptake in yield and revenue.

Fastest time to value

Our yield-optimization algorithms train quickly and start delivering significant lift in a matter of days.

Self-managed video technology

As an independent technology provider, Cedato focuses on providing video yield optimization as a service, keeping you in full control over your inventory and campaigns, while the platform does the optimization heavy-lifting.