February 13th, 2017, MarTechAdvisor.com. Dvir Doron, CMO at Cedato, shares his expertise on the video advertising ecosystem and discusses what goes into running new high-impact native outstream video to enhance viewer engagement. When he takes a break from martech, he likes listening to rock music, scifi and working out – “when I get time between … Continued
February 1, 2017, The Make Good, Cedato CMO Dvir Doron tells WIT Strategy Partner Bill Brazell about two big trends in online video advertising: programmatic video and outstream. Doron sees a bright future for video header bidding, and expects outstream video to mature and expand.
We are on the map! Cedato was recognized by LUMAscape as one of the leading companies within the Video Ad Server category. LUMAscapes have become the clear industry standard when it comes to understanding the digital media economy. They are an invaluable reference and essential tool for our business.
MartechAdvisor, Jan 17, 2017 Ron Dick, Cedato’s CEO shares some tips to establish growth in startups New marketing technology companies seem to be born everyday, and no wonder. The marketing industry is ripe for innovation, as digital advertising is expected to finally overtake television as the top destination for brand spending. With more and more … Continued
ExchangeWire, January 3, 2017 – For publishers, header bidding is revolutionizing the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret of first-generation programmatic. When an ad impression is auctioned, publishers seeking the best price typically have to request bids from … Continued
Inc Magazine, December 28, 2016 – Getting ahead in business and life is all about repeatedly doing the right things. Find out what Cedato CEO, Ron Dick’s secret is for staying on top of his game – on Inc. Magazine.
MediaPost, December 8, 2016 – Amazon’s recent move to server-to-server header bidding signals a next step in the evolution of the technology migrating to the server side, versus placing tags on Web pages. But what does header bidding mean for video advertising? what are the challenges of video header bidding? and where can we find … Continued
New York, N.Y., September 13, 2016 – Cedato, which powers digital video transactions across any screen, is announcing its first business anniversary marked by outstanding business growth and market penetration. Cedato, an emerging leader in the programmatic video industry, powers over 15B video views each month across 1 million sites. Since its inception in the … Continued
On a daily basis, Geektime reports about Israeli startups trying to raise money; these efforts usually come after the company has some sort of an idea and only sometimes an actual product. With the help of the funding they receive it’s easier for them to reach their users. At the same time, an Israeli start-up … Continued
Originally posted at VideoNuze, August 17, 2016 Header bidding has been in the news a lot recently as a new technique for content publishers to optimize their ad inventory sold through programmatic exchanges. Header bidding has now come to video advertising as well, but as usual, there are unique new challenges. To better understand the … Continued
We’re proud to top this exclusive Forbes tech list of 15 companies bringing innovation to the enterprise. As video becomes a disruptive and dominant b2b marketing technology, we see a growing need for an open SaaS-based solution that enables marketers to deliver native video across any screen and placement. Read the original piece at the … Continued
New York, NY — June 9, 2016 — Cedato, which powers digital video transactions across any screen, is announcing today the launch of its Open Video API. The new API offers an easy programming interface for Cedato’s smart video player and a framework for rapidly developing native video advertising experiences, providing innovative ways to engage … Continued
In a briefing, “Cedato’s CMO Dvir Doron told VideoNuze that the key benefits for CedatoX are simple setup and transactions along with proven revenue lift for participating publishers. Dvir highlighted that CedatoX addresses the pain point of video transactions being complicated for both sides to configure and maintain. With CedatoX, private transaction terms are set … Continued
New York, May 10, 2016: Cedato, which powers digital video transactions across any screen, is announcing today the launch of its private video marketplace, CedatoX, opening up a wealth of new video opportunities for publishers, advertisers and ad platforms. CedatoX facilitates direct video ads supply and demand transactions between any two members. The platform eases … Continued
Read the Full article on the Huffington Post website It wasn’t long ago that users would scroll through videos, apps and social media on mobile (or other) devices, only to be confronted by pop-up ads that bounce around, or worse, take over a screen. Well, the age of chronic pop-ups is dying. Publishers and … Continued
Cedato’s CEO Ron Dick will be addressing the Cross-Screen Video session at the Advertising Week Europe conference on Thursday April 21, in London. Ron will focus on the shift from traditional consumption and how marketers can capitalize on various new video ad technologies bringing the cross device experience to life. He will be joined by … Continued
Read the full case study at SoftLayer’s website Setting the Stage If you enjoy spending your downtime watching video online—whether it’s to learn a new skill, catch up on the latest trends or chuckle at the latest cat meme—you’re not alone. In 2015, for the first time users in the US spent more of their online … Continued
New York, January 18, 2016: Cedato, the leading provider of predictive modeling software for digital video, is pleased to announce three appointments to the positions of Chief Financial Officer, Chief Marketing and Business Development Officer and General Manager, North America, together with the opening of a New York office. Adi Vaxman, appointed as General Manager, … Continued
Tel Aviv, December 1, 2015 – Cedato, the leading provider of predictive modeling software for digital video, today announced it has joined the Interactive Advertising Bureau (IAB) as a General Member. The move signifies Cedato’s active role in adapting the video industry’s core standards to the cross-screen age, leveraging the company’s unique domain expertise and … Continued
Join us at the VideoNuze SHIFT//20015 event, an immersive new one-day conference which will bring together senior industry leaders and influencers. SHIFT//2015 is the first conference laser-focused on programmatic video &TV advertising, which eMarketer forecasts will account for almost $4 billion, or approximately 40%, of online video ad spending in 2016, up from just $190 … Continued