Programmatic video: What’s next?


Programmatic video came a long way since its early days of painfully slow loading times and hit & miss campaigns. New transaction processes, advanced video header bidding, innovative player technology and new engaging formats contributed to its maturation.

Still, technology glitches and industry standard gaps continue to plague the field. Despite the challenges, the future looks bright for programmatic video. See what milestones have been reached and what’s next for programmatic video.