measurement Archives - Cedato

Give ‘em a Choice: Advertisers Increase Video Ad KPIs by Putting Users in Control

Jul 10, 2018 publication

By Tali Brousard-Shimer on Jul 10, 2018

July 10, 2018October 18, 2018

Engaging users with “polite” video ads is a win-win - marketers and publishe...

Spotlight on VPAID – Interactivity, measurement and beyond

Jul 3, 2017 publication

By Tomer Leicht on Jul 3, 2017

July 3, 2017October 18, 2018

Almost every ad techie or data scientist shares horror stories about VPAID. VPAI...