In this week’s Week in Review: Meetrics and SpotX are joining forces for video audience verification and attention data, YouTube is reportedly offering $3 refunds to advertisers over brand safety actions, and the ISBA has criticised Fox’s takeover of Sky as a ‘threat to advertisers’. To receive an update on the industry’s top stories every Friday, sign up to the weekly Video Round-Up.
The Week in Tech
Three to Offer Unlimited Video
Three is going to become the first mobile operator in the UK to let users stream video on mobile phones across its network for free when it comes to data use. The China-owned operator is partnering with Netflix, and TVPlayer, a service streaming the UK’s TV channels such as the BBC, ITV and Channel 4, as well as music streaming services Deezer and SoundCloud.
Cedato Launches Full Ad Tech Stack for Publishers
Cedato is expanding their product line to include a full video ad tech stack for publishers. To be released to the public on July 11th, the new product includes: A cross-screen video player; its own intelligent ad server; algorithmic video header bidding; unique outstream video formats; and access to additional demand through Cedato’s CedatoX private marketplace.