Hybrid video header bidding addresses all the main shortcomings by concurrently operating on the client and server sides. See why a hybrid approach is necessary when it comes to header bidding for video, an infographics:

On the server side Cedato outsources the heavy lifting optimization process. It accounts for multiple data-points beyond price, to deliver the best results. The process captures the widest range of bidding sources and then sends the optimum results back to the client side for action.

On the client side Cedato video header bidding validates “last mile” video ad delivery. It detects potential VAST / VPAID errors and resolving them during the selection process.