In a briefing, “Cedato’s CMO Dvir Doron told VideoNuze that the key benefits for CedatoX are simple setup and transactions along with proven revenue lift for participating publishers. Dvir highlighted that CedatoX addresses the pain point of video transactions being complicated for both sides to configure and maintain. With CedatoX, private transaction terms are set and managed on the platform. The result is more effective yield and fill rates…Dvir also said the move marks an continuing evolution for Cedato as it positions itself as an “operating system and infrastructure company for video.”